3rd Annual University of South Carolina CMO Summit

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3rd Annual University of South Carolina CMO Summit

By Darla Moore School of Business

Date and time

Thursday, October 3, 2019 · 8am - 6pm EDT

Location

Darla Moore School of Business - Sonoco

1014 Greene St Columbia, SC 29208

Description

3rd Annual University of South Carolina CMO Summit

Thursday, October 3 - Sonoco Pavilion

MARKETING IN 3D

An Era of DATA, DISRUPTION AND DIGITAL

The Marketing Discipline continues to transform at an unprecedented pace. Marketers are quickly learning that big Data is more than information, its uncovering hidden truths. New companies are disrupting legacy organizations and mass marketing is being complimented with more and more personalized messages. Digital communications is reinventing how brands connect with consumers. Marketing is more dynamic, more innovative and, most importantly, more critical than ever. Leading organizations are marketing-driven and today you’re going to hear first-hand from marketing executives what that means, how to compete and how to succeed in marketing today and tomorrow.

In partnership with Forbes, the American Marketing Association USC Student Chapter and the Darla Moore School of Business, please join us for Marketing in 3D! You will hear from UofSC alumni Marketing Executives from Nationwide, Samsung, Bitly, Lionsgate Entertainment, FedEx and Brown Forman (makers of Jack Daniels). The event will also be attended by executives from over a dozen additional companies that are on the Center for Marketing Solutions advisory board. Our friends at Coca-Cola Bottling will be sampling new Monster Energy Drinks and Body Amour sports drinks. There will be plenty of voices to hear, strategies to learn and networking opportunities. Sign up soon as capacity is limited. Students from all colleges and majors are welcome.

SPACE IS LIMITED REGISTER TODAY!

You are invited to attend all of the sessions. However if your schedule only permits you to attend specific events, please indicated by checking the "Yes" or "No" boxes when registering.

Detailed Agenda

Thursday, Oct. 3 – CMO Summit Sonoco Pavilion

8:00 – 9:00 Student Breakfast and CMO Networking (MBA/Masters students only)

8:45 - 9:15 Doors open, sign-in registration and continental breakfast

9:15 – 9:30 Welcome and Introductions, Dean Brews (USC and Moore School), Jennifer Rooney (Forbes) Jeff Rehling (Marketing Department)

9:30 – 10:30 Keynote: Terrance Williams: CMO Nationwide: The role of marketing in an era of disruption, innovation and changing competition

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10:30 – 11:30 Panel #1: Disruption in action; how today’s competitive environment is changing industries, marketing responsibilities and the future of business. Carmen Zamora, FedEx, VP Product Management, MIB '00; Thomas Hughes, EVP, Strategic Partnerships, Lionsgate; HL Ray, VP of Marketing and Business Development, Samsung, IMBA '09; Johnny Manuel, Senior VP Customer Developent Brown-Forman; Christine Royston, VP of Marketing at Bitly IMBA '04 Hosted by Jennifer Rooney, Editor of CMO Network, Forbes.


11:30 – 11:45 BREAK

11:45 – 12:45 Keynote: A Two-Way Interview: Christine Royston – VP of Marketing at Bitly IMBA '04 AND Thomas Hughes EVP, Strategic Partnerships at Lionsgate Digital is changing everything, but what is it we mean by ‘digital’. Yes, it means creating two-way conversations with consumers vs. the traditional one-way marketing communication approach. But it is so much more, the challenge is everyone seems to define differently. Christine and Thomas will help clarify what is digital today, how it is transforming marketing and where it is going. They may agree on some things and agree to disagree on other topics, either way you’ll love to hear more about the role of digital at Bitly and Lionsgate Entertainment.

12:45 – 2:30 Marketing Speed Networking (over lunch). While you’re grabbing lunch we will put you in groups of 3-4 students and set up a rotation where you can meet several of our marketing executives for short conversations. Use the time to tell your story and connect with executives later in the day and/or after the event. First 60 students to register will be able to participate.

2:30 – 3:30 Keynote: HL Ray, Samsung, VP of Marketing and Business Development, IMBA '09, When you think about Marketing in 3D, there aren’t many companies on the forefront of Digital, Disruption and Data than Samsung. HL will talk about how we compete today, where technology is going and the role digital marketing and data analytics has in getting us there.

3:30 – 3:45 BREAK

3:45 - 4:45 Panel #2L: Success in marketing requires the ultimate combination of hard and soft skills, both your left and right brain and not to mention agility and grit. What’s it going to take to be successful once you leave UofSC, listen to these executives on their career paths, what was critical to their success, what they look for in future talent and share advice for your future success. Carmen Zamora (FedEx), Thomas Hughes (Lionsgate), Johnny Manuel (Brown-Forman), Christine Royston (Bitly) and Terrance Williams (Nationwide) Hosted by AMA Student Chapter

4:45 – 5:00 BREAK

5:00 – 6:00 Key Note: Johnny Manuel -- The Introduction of Jack Daniels Apple in South Carolina on Oct. 3, 2019 (the day of the CMO Summit) SVP of sales at Brown-Forman, best known as the makers of one of the spirit industry’s most iconic brands Jack Daniels will be launching Jack Daniels Tennessee Apple across the state of South Carolina. Jack Apple is one the company’s biggest new product launches in recent years. Johnny, Senior VP at Brown-Forman, will walk us through how this global leader that was founded in 1875 is even stronger in 2019, 144 years later.

6:00 – 6:15 Concluding Thoughts and Thank You’s

6:15 – 7:45 Meet the CMO's Networking Event


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